Salesforce Certified Mc Engagement Admin Practice Exam
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Start NowAbout the Salesforce Certified Mc Engagement Admin Certification
The Salesforce Certified Mc Engagement Admin certification is designed for professionals who manage and configure Marketing Cloud environments, oversee multi-channel campaigns, and ensure compliance with data policies. As technology evolves and industry demands grow more complex; this credential validates your ability to apply real-world skills and knowledge using Salesforce tools and frameworks. Earning the certification positions you as a trusted expert, capable of solving high-impact challenges and contributing to secure, scalable, and efficient systems.
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Test Your Knowledge of Salesforce Certified Mc Engagement Admin
Question #1
The marketing team wants to automate customer journeys based on email engagement.
What’s the best tool?
A) Use Journey Builder with email engagement triggers.
B) Send mass emails without automation.
C) Only use manual email follow-ups.
D) Ignore engagement data.
Solution
Correct answers: A – Explanation:
Journey Builder automates targeted journeys. Manual or mass emails miss personalization.
Question #2
The company needs to segment customers for targeted campaigns.
What solution should be used?
A) Use Audience Builder to create dynamic segments.
B) Send campaigns to all contacts.
C) Use static lists only.
D) Ignore segmentation.
Solution
Correct answers: A – Explanation:
Audience Builder enables precise targeting. Static or ignored segmentation reduces effectiveness.
Question #3
Marketing wants to track email open and click rates.
What feature supports this?
A) Use Email Studio tracking and reporting.
B) Only track sent emails.
C) Ignore tracking data.
D) Use external tools only.
Solution
Correct answers: A – Explanation:
Email Studio provides detailed tracking. Ignoring or external-only tracking misses insights.
Question #4
The team needs to manage subscriber preferences and opt-outs.
What’s the recommended practice?
A) Use Subscription Management and preference centers.
B) Manually process opt-outs.
C) Ignore unsubscribe requests.
D) Use only email headers.
Solution
Correct answers: A – Explanation:
Automated subscription management ensures compliance. Manual or ignored opt-outs risk violations.
Question #5
The company wants to personalize email content dynamically.
What’s the best approach?
A) Use AMPscript or dynamic content blocks.
B) Send the same content to all recipients.
C) Only personalize subject lines.
D) Ignore personalization.
Solution
Correct answers: A – Explanation:
AMPscript and dynamic blocks enable rich personalization. Partial or no personalization limits engagement.
Question #6
Marketing wants to schedule recurring campaigns.
What tool should be used?
A) Use Automation Studio for scheduled sends.
B) Send emails manually each time.
C) Only schedule once per year.
D) Ignore scheduling needs.
Solution
Correct answers: A – Explanation:
Automation Studio supports repeatable scheduling. Manual or infrequent sends are inefficient.
Question #7
The business wants to ensure email deliverability and compliance.
What’s the best practice?
A) Monitor bounce rates, spam complaints, and maintain list hygiene.
B) Ignore deliverability metrics.
C) Send to purchased lists.
D) Ignore engagement data.
Solution
Correct answers: A – Explanation:
Monitoring and hygiene maintain deliverability. Ignoring or poor list practices harm sender reputation.
Question #8
The marketing team wants to test email content variations.
What’s the recommended method?
A) Use A/B Testing in Email Studio.
B) Only test with small groups.
C) Skip testing.
D) Use external tools.
Solution
Correct answers: A – Explanation:
Journey Builder automates targeted journeys. Manual or mass emails miss personalization.
Question #9
The company wants to integrate CRM data for personalized campaigns.
What’s the best approach?
A) Use Contact Builder and CRM integration connectors.
B) Export CRM data manually.
C) Ignore CRM data.
D) Use only static lists.
Solution
Correct answers: A – Explanation:
Contact Builder and connectors enable real-time personalization. Manual or ignored CRM data limits targeting.
Question #10
Marketing needs to analyze campaign ROI.
What tool should be used?
A) Use Email Studio and Analytics Builder reports.
B) Only review email volume.
C) Ignore ROI metrics.
D) Use spreadsheets only.
Solution
Correct answers: A – Explanation:
Analytics Builder provides detailed ROI insights. Volume-only or manual tracking is incomplete.
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