Microsoft Mb-220 D365 journeys consultant Practice Exam
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Official Name: Microsoft MB-220 Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate
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Start NowAbout the Microsoft Mb-220 D365 journeys consultant Certification
The Microsoft Mb-220 D365 journeys consultant certification is designed for professionals who design and implement marketing journeys using Dynamics 365 Customer Insights – Journeys. they configure segments, channels, and personalized experiences to nurture leads and deliver marketing insights across email, events, and surveys. As technology evolves and industry demands grow more complex; this credential validates your ability to apply real-world skills and knowledge using Microsoft tools and frameworks. Earning the certification positions you as a trusted expert, capable of solving high-impact challenges and contributing to secure, scalable, and efficient systems.
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Test Your Knowledge of Microsoft Mb-220 D365 journeys consultant
Question #1
A marketing manager wants to segment contacts based on recent purchases and engagement scores.
Which feature in Dynamics 365 supports this?
A) Dynamic segments
B) Static lists
C) Lead scoring
D) Customer Voice
Solution
Correct answers: A – Explanation:
Dynamic segments automatically group contacts based on real-time data such as purchases and engagement metrics.
Question #2
A company wants to send personalized emails based on customer behavior.
Which tool enables this functionality?
A) Real-time marketing journeys
B) Marketing forms
C) Event management
D) Customer Voice
Solution
Correct answers: A – Explanation:
Real-time marketing journeys allow personalized communication triggered by customer actions and behaviors.
Question #3
A team needs to design a landing page to collect webinar registrations.
Which feature should be used?
A) Marketing pages
B) Customer Voice
C) Lead scoring
D) Email templates
Solution
Correct answers: A – Explanation:
Marketing pages enable the creation of branded landing pages to capture registrations and other customer data.
Question #4
A business wants to track the effectiveness of email campaigns.
Which metric is most relevant?
A) Open and click-through rates
B) Lead qualification score
C) Customer lifetime value
D) Event attendance
Solution
Correct answers: A – Explanation:
Open and click-through rates measure engagement and help assess the effectiveness of email campaigns.
Question #5
A marketer wants to automate follow-up emails after a customer completes a survey.
Which integration supports this?
A) Customer Voice with marketing journeys
B) Marketing forms with static lists
C) Event management with email templates
D) Lead scoring with playbooks
Solution
Correct answers: A – Explanation:
Customer Voice integrates with marketing journeys to trigger follow-up actions based on survey responses.
Question #6
A company wants to manage multiple events and track registrations.
Which Dynamics 365 feature supports this?
A) Event management
B) Customer Voice
C) Marketing forms
D) Lead scoring
Solution
Correct answers: A – Explanation:
Event management allows planning, promotion, and tracking of registrations for webinars and in-person events.
Question #7
A team needs to create reusable content blocks for email campaigns.
Which feature should be used?
A) Email templates and content blocks
B) Marketing pages
C) Customer Voice
D) Customer Voice
Solution
Correct answers: A – Explanation:
Email templates and content blocks streamline campaign creation and ensure brand consistency.
Question #8
A business wants to qualify leads based on engagement and form submissions.
Which tool supports this?
A) Lead scoring models
B) Static segments
C) Customer Voice
D) Event triggers
Solution
Correct answers: A – Explanation:
Dynamic segments automatically group contacts based on real-time data such as purchases and engagement metrics.
Question #9
A marketer wants to analyze customer journey performance across multiple campaigns.
Which dashboard provides this insight?
A) Journey analytics dashboard
B) Customer Voice summary
C) Event registration report
D) Email delivery log
Solution
Correct answers: A – Explanation:
Journey analytics dashboard visualizes performance metrics across campaigns and customer paths.
Question #10
A company wants to ensure GDPR compliance when collecting customer data.
Which feature helps enforce this?
A) Consent management
B) Lead scoring
C) Event triggers
D) Marketing templates
Solution
Correct answers: A – Explanation:
Consent management tracks and enforces customer permissions for data collection and communication.
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