G O O G L E C E R T I F I C A T I O N
Google Ads Video Certification Practice Exam
Exam Number: 1021 | Last updated April 21, 2026 | 800+ questions across 4 vendor-aligned objectives
Google’s Google Ads Video Certification credential is built for professionals who the skills needed to work on Google Cloud in production settings. The target audience includes video advertising specialists and brand marketers who plan YouTube and connected TV campaigns in Google Ads. Passing candidates have shown they can reason about trade-offs and pick the right service for a given constraint.
Heavy-weighted areas define where study time pays back fastest: 35% targets Building Video Campaigns on YouTube (campaign subtypes, Video Reach Campaigns, Video Action Campaigns, Demand Gen video); 25% targets Creative Strategy for Video (ABCDs of effective creative, skippable versus non-skippable, bumper ads).
Supporting domains fill out the blueprint: 20% covers Audiences and Targeting (affinity, in-market, custom segments, first-party data integration); 20% covers Measurement and Optimization (brand lift, conversion lift, reach and frequency reporting, attribution). Each still appears on the exam, so none can be safely skipped. Google updates exam guides regularly, so verify domain weights on the official certification page before you finalize a study plan. Candidates who time-box practice against each listed subtopic tend to outperform those who rely on passive review.
Every answer links to the source. Each explanation below includes a hyperlink to the exact Google documentation page the question was derived from. PowerKram is the only practice platform with source-verified explanations. Learn about our methodology →
619
practice exam users
97.9%
satisfied users
89.9%
passed the exam
4.6/5
quality rating
Test your Ads Video knowledge
10 of 800+ questions
Question #1 - Creative Strategy for Video
A creative director asks which effectiveness framework Google publishes for YouTube ads.
Which framework is the standard reference?
A) The ABCDs of effective video ads (Attract, Brand, Connect, Direct)
B) The PESTEL framework
C) The SWOT matrix
D) The STAR interview method
Show solution
Correct answers: A – Explanation:
Google’s ABCDs framework (Attract, Brand, Connect, Direct) is the published YouTube creative-effectiveness guide. PESTEL, SWOT, and STAR are unrelated business frameworks. Source: Check Source
Question #2 - Building Video Campaigns on YouTube
A direct-response advertiser wants YouTube video clicks and conversions on their website.
Which campaign subtype is purpose-built?
A) Video Reach Campaigns only
B) Search text ads
C) Video Action Campaigns
D) Display image ads
Show solution
Correct answers: C – Explanation:
Video Action Campaigns optimize YouTube video for clicks and conversions. Video Reach Campaigns optimize reach. Search text ads and Display image ads are different formats. Source: Check Source
Question #3 - Audiences and Targeting
A brand wants to reach users who have shown long-term interest in fitness, regardless of immediate purchase intent.
Which Google audience type fits best?
A) In-market audiences
B) Remarketing from last 24 hours only
C) Negative keywords
D) Affinity audiences
Show solution
Correct answers: D – Explanation:
Affinity audiences capture long-term interests like fitness. In-market audiences target active near-term shoppers, which is different. A 24-hour remarketing list is too narrow. Negative keywords exclude, not target. Source: Check Source
Question #4 - Measurement and Optimization
A brand manager wants to measure whether a YouTube campaign moved ad recall and brand awareness.
Which Google study type fits?
A) Conversion Lift only
B) Brand Lift
C) Keyword Quality Score
D) Search impression share
Show solution
Correct answers: B – Explanation:
Brand Lift measures shifts in brand metrics like ad recall and awareness via user surveys. Conversion Lift measures conversions. Quality Score and impression share are Search metrics. Source: Check Source
Question #5 - Building Video Campaigns on YouTube
A social-savvy brand wants to drive demand across YouTube, YouTube Shorts, Gmail, and Discover using video-first creative.
Which Google Ads campaign type fits?
A) Demand Gen
B) Search text campaign
C) Shopping feed only
D) App promotion on iOS only
Show solution
Correct answers: A – Explanation:
Demand Gen runs visual, social-style creative across YouTube, Shorts, Gmail, and Discover. Search, Shopping, and App campaigns are different formats. Source: Check Source
Question #6 - Creative Strategy for Video
A brand needs a 6-second, non-skippable YouTube format to reinforce a jingle at scale.
Which ad format fits?
A) Skippable in-stream 30-second
B) Non-skippable 30-second only
C) Search ad extensions
D) Bumper ads
Show solution
Correct answers: D – Explanation:
Bumper ads are 6-second non-skippable YouTube units designed for reach and recall. Skippable 30-second and non-skippable 30-second are different lengths. Search extensions are not a video format. Source: Check Source
Question #7 - Audiences and Targeting
A marketer wants to use their CRM list of known customers to reach them on YouTube.
Which Google Ads feature fits?
A) Affinity audiences only
B) Customer Match with first-party data
C) Placement exclusions
D) Broad match keywords
Show solution
Correct answers: B – Explanation:
Customer Match uploads first-party CRM lists to target known customers across Google surfaces. Affinity is different. Placement exclusions are negatives. Broad match is a Search match type. Source: Check Source
Question #8 - Measurement and Optimization
A planner wants to see how many unique users saw their YouTube ad and how often, on average.
Which metric pair fits?
A) CPA and ROAS
B) Quality Score and auction insights
C) Unique reach and average frequency
D) Keyword diagnostics
Show solution
Correct answers: C – Explanation:
Unique reach and average frequency describe how many users saw the ad and how often. CPA/ROAS are conversion metrics. Quality Score and keyword diagnostics are Search. Source: Check Source
Question #9 - Building Video Campaigns on YouTube
A brand wants the broadest efficient reach on YouTube for a new product launch.
Which campaign subtype is purpose-built for that objective?
A) Video Reach Campaigns (Efficient Reach)
B) Video Action Campaigns for conversions
C) Search Performance Max
D) Shopping feed only
Show solution
Correct answers: A – Explanation:
Video Reach Campaigns (Efficient Reach) optimize for unique reach across YouTube. Video Action Campaigns are conversion-focused. Performance Max and Shopping are non-video objectives. Source: Check Source
Question #10 - Creative Strategy for Video
An ad only shows the brand name at the very end of a 15-second YouTube skippable.
Which ABCD element is the creative team most likely failing?
A) Attract only
B) Brand (appear early and throughout)
C) Connect only
D) Direct only
Show solution
Correct answers: B – Explanation:
The ‘Brand’ element of ABCDs encourages prominent, early, and sustained brand presence. Attract, Connect, and Direct are other pillars; Brand most directly addresses late-only branding. Source: Check Source
Get 800+ more questions with source-linked explanations
Every answer traces to the exact Google documentation page — so you learn from the source, not just memorize answers.
Exam mode & learn mode · Score by objective · Updated April 21, 2026
Learn more...
What the Ads Video exam measures
- Building Video Campaigns on YouTube (35%): Apply Google Cloud practices to campaign subtypes, Video Reach Campaigns, Video Action Campaigns, Demand Gen video.
- Creative Strategy for Video (25%): Apply Google Cloud practices to ABCDs of effective creative, skippable versus non-skippable, bumper ads.
- Audiences and Targeting (20%): Apply Google Cloud practices to affinity, in-market, custom segments, first-party data integration.
- Measurement and Optimization (20%): Apply Google Cloud practices to brand lift, conversion lift, reach and frequency reporting, attribution.
How to prepare for this exam
- Review the Google Ads Video Certification official exam guide end to end before you commit a study plan, so every later hour is spent against the published blueprint.
- Complete the relevant Skillshop learning path and treat its labs as non-optional rather than extra credit.
- Get hands-on practice in a Google Ads test account or sandbox property, repeating the same tasks from memory until configuration feels routine.
- Apply what you learn in real-world project experience — your day job, a volunteer project, or an open-source contribution — so the concepts stick.
- Master one objective at a time, starting with the highest-weighted domain on the blueprint and moving down from there.
- Use PowerKram learn mode with feedback and sourced links to close gaps while the answer rationale is still fresh.
- Finish with PowerKram exam mode across all objectives under realistic time pressure before you book the real exam.
Career paths and salary outlook
Holding the Google Ads Video Certification certification typically supports roles such as:
- Video Advertising Specialist: roughly $ 60,000 to $90,000 USD per year in the US market (range varies by region, years of experience, and specialization). See current data on Glassdoor.
- YouTube Campaign Manager: roughly $ 70,000 to $105,000 USD per year in the US market (range varies by region, years of experience, and specialization). See current data on Levels.fyi.
- Digital Brand Strategist: roughly $ 85,000 to $125,000 USD per year in the US market (range varies by region, years of experience, and specialization). See current data on Payscale.
Official resources
Work directly from Google’s own preparation resources and treat third-party content as a supplement: