Google Ads Search Practice Exam
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Start NowAbout the Google Ads Search Certification
The Google Ads Search certification is designed for professionals who plan, implement, and manage search campaigns across Google Ads, leveraging keyword strategies, audience targeting, and performance analysis to achieve marketing goals. As technology evolves and industry demands grow more complex; this credential validates your ability to apply real-world skills and knowledge using Google tools and frameworks. Earning the certification positions you as a trusted expert, capable of solving high-impact challenges and contributing to secure, scalable, and efficient systems.
Why Choose PowerKram for Google Ads Search Practice Exams
Preparing for the Google Ads Search exam requires more than just reading documentation—it demands hands-on practice with realistic scenarios. PowerKram’s practice exams simulate the actual test environment, helping you reduce retakes, save on costly training, and build confidence. Our proprietary question sets mirror the structure and difficulty of the real exam, allowing you to focus your study efforts where they matter most. With a 24-hour free trial, you get full access to hundreds of questions and advanced scoring features—no credit card required.
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PowerKram’s platform includes advanced features tailored for Google Ads Search exam prep. Use Exam Mode to simulate the real test or Learn Mode to receive instant feedback and explanations. Intelligent question delivery helps you concentrate on weak areas and skip mastered topics. Our objective-based test engine ensures every session is aligned with your certification goals. With smart filtering, scoring analytics, and customizable study paths, PowerKram helps you prepare faster and smarter.
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Test Your Knowledge of Google Ads Search
Question #1
A small business owner wants to increase website visits.
Which Google Ads Search campaign goal would best support this objective?
A) Drive website traffic
B) Increase phone calls
C) Boost app installs
D) Expand YouTube subscribers
Solution
Correct answers: A – Explanation:
Driving website traffic directly aligns with the owner’s goal; phone calls, app installs, and YouTube subscribers are less relevant for increasing site visits.
Question #2
A marketing manager notices their ad impressions are high but clicks are low.
Which metric should they optimize to improve the effectiveness of their ads?
A) Impressions
B) Click-through rate (CTR)
C) Cost per click (CPC)
D) Conversion rate
Solution
Correct answers: B – Explanation:
CTR measures how often ads are clicked versus shown; impressions, CPC, and conversion rate do not directly capture ad engagement.
Question #3
A retailer wants to reach users searching for ‘winter boots’ but not ‘winter tires.’
How should they set up their keywords in a Google Ads Search campaign?
A) Add ‘winter boots’ as a broad match
B) Add ‘winter boots’ as exact match and ‘winter tires’ as a negative keyword
C) Add both ‘winter boots’ and ‘winter tires’ as phrase match
D) Use only broad match keywords
Solution
Correct answers: B – Explanation:
Exact match with a negative keyword ensures only relevant searches trigger ads; broad match and phrase match may show for unrelated queries.
Question #4
A florist sets a daily budget of $50 but notices spend sometimes reaches $60.
Why might this occur in Google Ads Search?
A) There is an account billing error
B) Google allows up to 20% over daily budget on high-traffic days
C) Campaign is set to accelerated delivery
D) There is a mismatch in payment method
Solution
Correct answers: B – Explanation:
Google can overspend the daily budget by up to 20% to maximize results; billing errors or delivery settings are not the cause.
Question #5
A company wants to track how many people fill out a contact form after clicking an ad.
Which feature should they implement?
A) Call tracking
B) Conversion tracking
C) Remarketing
D) Ad extensions
Solution
Correct answers: B – Explanation:
Conversion tracking measures specific actions like form submissions; other options do not directly track this outcome.
Question #6
An advertiser wants to lower their average cost per acquisition (CPA).
Which strategy is most effective?
A) Increase daily budget
B) Use automated bidding focused on CPA
C) Pause underperforming ads
D) Target a broader audience
Solution
Correct answers: B – Explanation:
Automated bidding targeting CPA is designed to optimize costs; increasing budget or broadening audience may not lower CPA.
Question #7
A campaign has high impressions but low conversions.
What is the most likely cause?
A) Irrelevant keywords or ad copy
B) Too high of a daily budget
C) Limited ad schedule
D) Expand YouTube subscribers
Solution
Correct answers: A – Explanation:
Irrelevant keywords or copy may drive unqualified traffic; other choices are less likely to impact conversions directly.
Question #8
A digital agency needs to test two different headlines for the same ad group.
Which Google Ads feature should they use?
A) Ad scheduling
B) Ad rotation
C) Keyword insertion
D) Location targeting
Solution
Correct answers: A – Explanation:
Driving website traffic directly aligns with the owner’s goal; phone calls, app installs, and YouTube subscribers are less relevant for increasing site visits.
Question #9
A travel agency wants to show ads only to users in New York searching for ‘holiday packages.’
Which setting should they adjust?
A) Device targeting
B) Location targeting
C) Ad rotation
D) Budget allocation
Solution
Correct answers: B – Explanation:
Location targeting restricts ads by geography; other settings do not control geographic reach.
Question #10
A nonprofit wants to ensure their ads don’t show for searches including ‘free.’
How can they achieve this?
A) Use phrase match keywords
B) Add ‘free’ as a negative keyword
C) Increase bid on important keywords
D) Lower daily budget
Solution
Correct answers: B – Explanation:
Adding ‘free’ as a negative keyword prevents ads from showing on those searches; other choices are ineffective for this goal.
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