Google Ads Measurement Practice Exam
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Google Ads Measurement
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Start NowAbout the Google Ads Measurement Certification
The Google Ads Measurement certification is designed for professionals who analyze and interpret advertising data using Google measurement tools, enabling data-driven decisions to optimize campaign performance and demonstrate value. As technology evolves and industry demands grow more complex; this credential validates your ability to apply real-world skills and knowledge using Google tools and frameworks. Earning the certification positions you as a trusted expert, capable of solving high-impact challenges and contributing to secure, scalable, and efficient systems.
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Test Your Knowledge of Google Ads Measurement
Question #1
A marketer wants to analyze how Google Ads traffic converts on their website.
Which tool should they use?
A) Google Analytics
B) Google Data Studio
C) Google Merchant Center
D) Google Optimize
Solution
Correct answers: A – Explanation:
Google Analytics provides detailed conversion data; other tools are less direct for traffic analysis.
Question #2
An advertiser wants to track phone calls from ads.
Which feature should they implement?
A) Call extensions
B) Call tracking
C) Conversion tracking
D) Location extensions
Solution
Correct answers: C – Explanation:
Conversion tracking includes phone calls as conversions; call extensions show numbers but don’t track calls, location extensions are unrelated.
Question #3
A retailer wants to attribute sales to the correct channel among Search, Display, and Shopping campaigns.
Which report should they use?
A) Attribution report
B) Keyword report
C) Placement report
D) Auction insights
Solution
Correct answers: A – Explanation:
Attribution reports show how channels contribute to conversions; other reports do not.
Question #4
A company wants to measure how different ad creatives impact conversion rates.
Which approach is best?
A) A/B testing
B) Bid strategy optimization
C) Budget reallocation
D) Audience segmentation
Solution
Correct answers: A – Explanation:
A/B testing isolates creative impact; other approaches do not.
Question #5
A business wants daily updates on campaign performance metrics.
What should they set up?
A) Automated email reports
B) Manual exports
C) Bid adjustments
D) Audience insights
Solution
Correct answers: A – Explanation:
Automated email reports deliver updates without manual work; other options are less efficient.
Question #6
An advertiser wants to see the full customer journey, including multiple ad clicks before conversion.
Which model should they use?
A) Last-click attribution
B) Linear attribution
C) First-click attribution
D) Position-based attribution
Solution
Correct answers: B – Explanation:
Linear attribution distributes credit across all touchpoints; last- or first-click models do not.
Question #7
A brand wants to measure campaign impact on offline store visits.
Which solution is appropriate?
A) Store visit conversions
B) View-through conversions
C) Smart bidding
D) Google Optimize
Solution
Correct answers: A – Explanation:
Store visit conversions estimate offline impact; others measure online actions or bid/schedule.
Question #8
A campaign’s conversion rate is dropping.
What should the advertiser check first?
A) Landing page experience
B) Bid strategy
C) Device targeting
D) Ad schedule
Solution
Correct answers: A – Explanation:
Google Analytics provides detailed conversion data; other tools are less direct for traffic analysis.
Question #9
A business wants to identify which keywords drive the most conversions at the lowest cost.
Which metric should they analyze?
A) Cost per conversion
B) Impressions
C) Average CPC
D) Click-through rate
Solution
Correct answers: A – Explanation:
Cost per conversion reveals keyword efficiency; impressions, CPC, and CTR do not show conversion value.
Question #10
An advertiser wants to compare performance across devices for their campaigns.
Which report is most useful?
A) Device report
B) Demographics report
C) Location report
D) Search terms report
Solution
Correct answers: A – Explanation:
Device reports break down metrics by device; other reports do not.
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