Google Ads Apps Practice Exam
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Start NowAbout the Google Ads Apps Certification
The Google Ads Apps certification is designed for professionals who promote mobile apps through Google Ads by creating, optimizing, and measuring app campaigns, using advanced targeting and analytics to drive installs and in-app actions. As technology evolves and industry demands grow more complex; this credential validates your ability to apply real-world skills and knowledge using Google tools and frameworks. Earning the certification positions you as a trusted expert, capable of solving high-impact challenges and contributing to secure, scalable, and efficient systems.
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Preparing for the Google Ads Apps exam requires more than just reading documentation—it demands hands-on practice with realistic scenarios. PowerKram’s practice exams simulate the actual test environment, helping you reduce retakes, save on costly training, and build confidence. Our proprietary question sets mirror the structure and difficulty of the real exam, allowing you to focus your study efforts where they matter most. With a 24-hour free trial, you get full access to hundreds of questions and advanced scoring features—no credit card required.
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Test Your Knowledge of Google Ads Apps
Question #1
A gaming company wants to drive new installs for its app across Google properties.
Which campaign type should they use?
A) Search
B) Display
C) Apps
D) Shopping
Solution
Correct answers: C – Explanation:
App campaigns promote installs across Google surfaces; other types are not app-focused.
Question #2
An app developer wants to track user actions like sign-ups after an install.
Which tool should they use?
A) Google Analytics for Firebase
B) Google Merchant Center
C) Google Search Console
D) Google Tag Manager
Solution
Correct answers: A – Explanation:
Firebase Analytics tracks post-install actions; others do not support app analytics.
Question #3
A campaign is getting installs but low in-app engagement.
What is the best optimization step?
A) Adjust targeting to high-value users
B) Increase daily budget
C) Add more keywords
D) Shorten ad copy
Solution
Correct answers: A – Explanation:
Targeting high-value or engaged users can improve in-app activity; budget and keywords are less impactful.
Question #4
A retailer wants to promote their app only to users in the US.
Which setting should they adjust?
A) Device targeting
B) Location targeting
C) Language targeting
D) Budget allocation
Solution
Correct answers: B – Explanation:
Location targeting restricts promotion by geography; other settings are less effective.
Question #5
A developer wants to encourage users to sign up after installing the app.
Which campaign goal is most appropriate?
A) App installs
B) In-app actions
C) Awareness
D) Return on ad spend
Solution
Correct answers: B – Explanation:
In-app actions drive post-install engagement; other goals do not focus on sign-ups.
Question #6
An app gets high installs but low retention rates.
What should the advertiser review?
A) Ad creative
B) Onboarding process
C) App icon
D) Bid strategy
Solution
Correct answers: B – Explanation:
Onboarding impacts user retention; creative and icons matter, but onboarding is most critical for keeping users.
Question #7
A campaign’s cost per install (CPI) is higher than target.
What’s the best action?
A) Optimize creative and targeting
B) Increase bids
C) Pause campaign
D) Shopping
Solution
Correct answers: A – Explanation:
Improving creative and targeting can lower CPI; increasing bids may raise costs, pausing halts growth, expanding audience may not help.
Question #8
A health app wants to reach users interested in fitness tracking.
Which audience targeting is best?
A) Custom intent
B) Affinity
C) Demographics
D) Placement
Solution
Correct answers: C – Explanation:
App campaigns promote installs across Google surfaces; other types are not app-focused.
Question #9
A campaign is not delivering any impressions.
What should the advertiser check first?
A) Ad approval status
B) Bid strategy
C) Creative quality
D) Audience targeting
Solution
Correct answers: A – Explanation:
Disapproved ads result in no delivery; other factors matter only if ads are approved.
Question #10
A retailer wants to measure revenue from app users who make purchases.
Which metric should they track?
A) Installs
B) Lifetime value (LTV)
C) Impressions
D) Click-through rate
Solution
Correct answers: B – Explanation:
LTV reflects revenue per user; installs and other metrics don’t show value from purchases.
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